100% of profits stay in guiding only when you buy directly from us.

Official Girlguiding shop

Introducing our Children in Need badge and scrunchies!

Don't miss out

International day of the girl woven badge

Help focus attention on the need to address the challenges girls face and to promote girls’ empowerment by celebrating International Day of the Girl

Remembrance range

Check out our poppy badges and gifts, all designed in collaboration with the Royal British Legion

Create a bespoke badge for your unit with our new templates

Find out more and order

Reduced £1 postage option now available for orders of 30 badges or less

Shop badges

Everything girls need to celebrate being part of Rainbows

Shop Rainbows

Something to suit every Brownie

Shop Brownies

All the uniform, gifts and resources girls could want to enjoy being part of Guides

Shop Guides

Rangers in field with Leader

For 14-18 year olds ready to take exciting opportunities and challenges

Shop Rangers